Author Archives: PRIIA Cosmetics

Antibiotics for Treating Acne: A Closer Look

More than 60 million Americans suffer from some form of acne breakouts.  Acne affects more than 80% of all teenagers at some point in their lives, and clogged pores comprise more than 25% of all visits to the dermatologist.  Acne has now hit epidemic proportions in adults, especially women.  What used to be just a "teenage problem" is now a real challenge in people's lives.

BacteriaWomen in their 30's, 40's and beyond are now not only dealing with aging skin but acne breakouts as well.  Confused, they are running to the dermatologist faster than ever for a prescription of either topical or oral antibiotics to kill the acne-causing bacteria known as p.acnes (Propionibacterium acnes).

Is this a wise decision?  As a licensed esthetician, acne specialist AND former acne-sufferer, I think NOT.  Let me explain…

Antibiotics, when taken for acne, only address ONE part of the problem.  They are meant to kill bacteria.  They do not tackle the issue of excessive shedding of the skin cells.  Normal pores shed up to one layer of dead skin cells per day, whereas the acne-prone pore will shed up to FIVE layers per day.  To add insult to injury, the skin cells of an acne-prone pore are "stickier" than those of a normal pore.  The "stickiness" causes the skin cells to clump together.  To make matters even worse, an acne-prone individual produces more facial oil (sebum) which also tends to be thicker.  The thicker sebum combines with the mass of dead skin cells and a plug begins to form in the pore causing blackheads and whiteheads.  Bacteria love an anaerobic (without oxygen) environment and they begin to feed on the plug in the pore which causes inflammation.  Antibiotics will do NOTHING to stop the excess shedding of skin cells.

Oral antibiotics have also been known to cause disturbances in the body's normal pH levels.  Good bacteria are also killed off which throws normal flora completely out-of-whack.  It's no wonder that a lot of times, doctors prescribe an anti-fungal medication right along with an antibiotic prescription.  Yeast infection anyone???  There are also harmful side-effects to consider when using antibiotics, not to mention that the overuse of them has led to resistant strains of bacteria, including p.acnes and MRSA.

All in all, taking antibiotics for the treatment of acne just isn't a good option.  At best, they are temporary solution.  They DO NOT address the root of the problem whatsoever.

Have you taken antibiotics for acne?  I'd love to hear your results; good, bad or indifferent.  Please leave a comment below.


-Kelley (a.k.a. The Mineral Makeup Coach)


Best Bridal Makeup Tips!

Shutterstock_46610671-Spring 2013 FaceAre you getting married soon?  Are you a bridesmaid in a wedding?  Do you know someone who is getting married?  Are you doing the makeup for a bride and/or her bridal party?  If you answered "yes" to any of these questions, then you'll want to take notes.  I'm about to share with you some of the BEST makeup tips for bridal season.

If you're a bride, did you know that the time of day you're getting married directly correlates to how your makeup should be worn?  Yes, it's true.  Pay attention to what I'm about to share with you so that you can look your very best on such a special occasion.

Morning Brides:

If you're getting married in the morning, there is a lot of natural light that always tends to photograph with more of a 'blue' hue.  Less is more when it comes to makeup for a morning bride.  It's the perfect time of day for "natural girls" to get married; not so much for someone with less-than-perfect skin. 

Matte foundation is always a good choice for photos but morning brides can also opt for something that has a slight sheen or dewiness to it, because the morning light offers a nice softness.  Do not use a lot of powder and/or concealer as it will not photograph well.  The goal for a morning bride is to choose a color palette that is warm, soft and subtle on all areas of the face.  Make sure to blend everything well and consider false lashes to define the lashline instead of a heavy layer of eyeliner.

Midday Brides:

During the middle of the day, the sun is directly over head which can be harsh and cast shadows.  Just like morning brides, if your skin is less than perfect, it's not the optimal time to get married.  Also, if you have very deep-set eyes, midday lighting can make your eyes look like "black holes" if you don't choose the correct colors and/or you don't blend your makeup to perfection.

Midday brides should not wear foundation that has any sheen to it- stick to a matte finish.  Blush should be matte as well; creme blush is a great option.  However, if you have oily skin, stick with a powder blush that is matte.  The highlighter shade for the eyes should have a shimmer to it- no frost.  The midtone and accent color for the eyes needs to be matte.  If you do wear eyeliner, keep it extremely close to the lashline and blend, blend, blend. For a midday bride, there is no such thing as overblending!  You can also consider using false lashes to define the eyes instead of worrying about the possibility of eyeliner looking too harsh.

Late-Afternoon Brides:

This is one of the best times of the day to get married!  The sun is beginning to set and it casts as beautiful golden light on everything it touches.  Photos comes out the best in this type of natural lighting.  A late-afternoon bride can choose to be a little more dramatic with her makeup application.  Also, she can wear more powder and concealer to cover up flaws without worrying about looking overly made up.

Since evening is just on the horizon, a photographer will most likely use a flash for pictures.  Make sure to wear enough blush so that you don't look washed out in your photos.  You can choose to use a light application of bronzer as well to add a warm, soft glow.  You may even want to consider "sculpting" your face.  You can learn how to do this contouring trick by reading an article I wrote about how to "sculpt" your face to perfection with mineral makeup


Late-afternoon brides get the "A-OK" to wear richer colors because they don't show up too intense in photos at this time of day.  Your blush can have a shimmer-effect to it and your eye highlighter should be a shimmer as well- no frost.  Choose a matte hue for your midtone and/or accent eye color.  Never use a shimmer for all 3 colors because your eyes will photograph too shiny.  Lastly, you can wear more eyeliner and false lashes should definitely be used for some added glamour.

Evening Brides:

Ah, if you're a "drama queen", then this is the time of day for you!  You can most certainly glam-it-up with color and application.  Smoky eyes are a great choice for evening brides- just remeber to go neutral on the lips.

The key to evening bridal makeup is to make sure everything is well-defined: eyes, lips and cheeks.  However, well-defined DOES NOT necessarily mean you have to go darker with colors.  You can add more drama with brighter colors, bronzer and also from contouring your face.  Remember, all photos will be taken with a flash so you want to avoid looking washed out and 'flat'.  Choose eye colors with flair and shimmer but NO frost in order to avoid looking overly shiny.  False lashes are really a must-have for evening weddings because they really help to define the lashline.  Also, if you have very light brown to blonde hair, make sure to use a brow definer so that your brows show up in the photos and don't get washed out by the camera's flash.

Bridal Makeup Quick Tips:

-Bridesmaids should NEVER be more made up than the bride- no exceptions.

-Bridesmaids' makeup doesn't have to match- just the intensity of the makeup has to match.

-ALWAYS do a trial run for hair and makeup!

-Get bridal ready in this order: Hair then makeup then dress

-If you dont' like false lashes or can't wear them, just be sure to curl your lashes really well and then layer your mascara to get really nice defined eyes.

-If a bride and groom lick their lips before they kiss, the lipstick will not transfer. (yes, this really does work!)

If you follow the advice I've given you, your wedding day look AND photos will be picture-perfect!



-Kelley (a.k.a. The Mineral Makeup Coach)


PRIIA Cosmetics Launches New Colors for Spring/Summer 2013!

The warm weather is here and summer itself is just around the corner.  With that said, the trend for makeup is to "dare to bare" but still look polished.  Colors for this season are softer and have a more subtle approach as opposed to the daring and deep hues we find during the fall and winter months.

I'm please to announce a new collection of gorgeous colors by PRIIA Cosmetics.  They're perfect for this time of year when you still want to wear makeup but don't want to look overly "made-up".

Cherry-blossom-new (2)


Here's the latest blush color.  It's called Cherry Blossom.  It will add a perfect pop of whimsical pink to the apples of your cheeks!


Sunlit-sand-new (3)
Peridot-new (2)

Shown Above, we have two new satin shadows: Sunlit Sand & Peridot


Shown below are our latest matte eye shadows: Seashell and Linen.


And last, but certainly not least, our two new lip gloss colors: Apricot Sateen and Rose Sateen.


So there you have it!  An array of beautiful, soft and feminine hues.  Take these colors for a test drive today.  Head on over to and pick up some samples.  You'll love the myriad of different looks you can create!  Let your inner makeup artist OUT.


-Kelley (a.k.a. The Mineral Makeup Coach)


PRIIA’s Customers Speak Out!

Surprise galsI just LOVE hearing positive feedback about the products my company, PRIIA Cosmetics, has to offer.  It's especially gratifying when a glowing review comes in from someone who was pretty skeptical about mineral makeup.

As a part of my business model, I offer my products at wholesale.  This means that qualified business owners can partner with PRIIA to sell my branded name products or they have the option to put their name on these goodies (private label).  Recently, a private label customer emailed me to let me know that her mom is now 'hooked' on the makeup and she just had to share the story of how this came to be.  Read on…

"Hi Kelley!

Wanted to share…my mom was recently visiting and tried the makeup.  She is floored and EXTREMELY grateful that you created a line that she has searched for, for 60 years.  She tossed all her other makeup in the trash while she was here and has completely converted to PRIIA! 

It was funny, after I showed her how to apply it (she watched me put on my makeup, completely doubting the stamp and blend process because 'that is just too easy'), then she applied it herself…she hated it initially.  Her first response was, 'See- for you, you don't need the coverage.  It doesn't cover anything. It's too light- I think I need a darker shade.'

I told her, 'Wait mom.  Walk away from the mirror.'  I distracted her with coffee and then brought her back into the bathroom.  I wish I had a picture of her reaction. PRICELESS!  I had to remind her that she had just applied mascara, so no crying!

All she kept saying was, 'Oh my GOSH! Wow, my skin is so pretty. And my dark circles are GONE.'  I have to say, the concealer she was previously using (Dermaquest and MAC), was applied so thick because that was the only way to cover the purple.  It made her eyes so heavy and dark.  It aged her probably 5 years every morning.

She looks beautiful!

She's been home for a week and called me yesterday telling me that she couldn't get over looking in the mirror and seeing this version of herself (the version she 'feels' she is) staring back at her.

Thanks for helping me give my mom the BEST Mother's Day gift EVER!  For that, I am eternally grateful!  I wish I lived within 3,000 miles of her. All of her friends would be buying from me." – C.C., Alaska

WOW!  That was an amazing story about how one of my private label clients introduced PRIIA to the people in her circle of influence.  The trickle down theory is clearly at work here.  I've helped this client to start a successful mineral makeup business and she's helping her clients to look their best!  This is why I LOVE what I do.

If you've got a favorite PRIIA product, share it with the people you know and love.  Sharing is caring. You just never know when you can make someone feel great about themselves!

If you're looking for a mineral makeup brand to partner with, give me shout.  I'd love to help become a mineral makeup rockstar too!


-Kelley (a.k.a. The Mineral Makeup Coach)

PRIIA Cosmetics is Having a Memorial Day Sale!

Happy Memorial Day! From now through Tuesday 5/28/13 at 11:59pm EST, PRIIA Cosmetics is offering a 20% Off site-wide sale!  Go to and enter this coupon code at checkout: Happy20

Stay tuned for some new colors soon to be launched for Spring/Summer 2013!  You're going to LOVE what I've cooked up for your eyes, lips and cheeks!


Have a wonderful holiday weekend and enjoy the discount!


-Kelley (a.k.a. The Mineral Makeup Coach)

In Memory of Bubba

This past weekend was one of the toughest weekends I've had in a long time.  My beautiful tuxedo cat, Bubba, passed away.  My heart is broken into a thousand pieces and will never be the same again.

Igor fatWe adopted Bubba in October of 2010 after I separated from my husband and moved out of my marital home.  I wanted a mellow, fat, lazy cat for my daughter to make the transition a little easier.  Not only did I get what I asked for, I also received the unconditional love of this unique cat who bonded with me very quickly.  He followed me everywhere.  He would 'talk' up a storm everyday.  He greeted people when they came to the door.  He would sit on the couch with me and wrap his arms around my neck and fall asleep. I have NEVER seen a cat act like Bubba did.  My boyfriend affectionately called him "a dog in a fat-cat suit".

Bubbie CollageOver time, I began noticing that he was throwing up a few times a month.  Then it turned into a few times a
Bubbie week which then became a daily occurence.  Our vet diagnosed him with IBD- inflammatory bowel disease.  I began researching this condition and learned that he needed to be on a 'grain-free' diet.  I switched his food completely.  I bought only natural and holistic grain-free food and treats fo Bubba, as well as enzymes and probiotics.  He seemed to be doing better at first.  However, I began to notice he was losing weight.  Over the course of a month, he lost 4 pounds.  He stopped cleaning himself and started to become withdrawn.  I took him back to the vet for an ultrasound and a biopsy.  The results came back as stomach cancer.  At this point, everything went downhill.  He stopped eating and drinking.  I was giving him water with a syringe.  He had thrown up blood.  I knew that I was going to have to make a very difficult decision.  He was in pain and suffering. On May 5th 2013, Bubba passed away peacefully in my arms.  I held him and snuggled him and told him that I will one day see him again.

I dedicate the Rainbow Bridge poem to my little buddy, Bubba.  He left his paw print on my heart and I will never be the same without him.  I love and miss you Bubba.  The joy you brought into our lives cannot be measured.

The Rainbow Bridge

Just this side of heaven is
a place called Rainbow Bridge.

When an animal dies that has been especially close
to someone here, that pet goes to Rainbow Bridge. There are meadows and hills
for all of our special friends so they can run and play together. There is
plenty of food, water and sunshine, and our friends are warm and

All the animals who had been
ill and old are restored to health and vigor. Those who were hurt or maimed are
made whole and strong again, just as we remember them in our dreams of days and
times gone by. The animals are happy and content, except for one small thing;
they each miss someone very special to them, who had to be left behind.

They all run and play together, but the day comes
when one suddenly stops and looks into the distance. His bright eyes are intent.
His eager body quivers. Suddenly he begins to run from the group, flying over
the green grass, his legs carrying him faster and faster.

You have been spotted, and when you and your
special friend finally meet, you cling together in joyous reunion, never to be
parted again. The happy kisses rain upon your face; your hands again caress the
beloved head, and you look once more into the trusting eyes of your pet, so long
gone from your life but never absent from your heart.

Then you cross Rainbow Bridge together…. 

Author unknown…                                                                             

Is It Time to Change Up Your Skincare Routine?

As the seasons begin to change, you may notice that your skin starts to change aswell.  This is the time to re-evaluate the products you’re currently using and consider switching things up a bit.

What you first need to understand is that your SKIN TYPE isn’t changing; it’s simply a SKIN CONDITION your dealing with.  For example, you may feel drier in colder months, oilier in the warm months and experience breakouts intermittently over the course of the year.  These are skin conditions and can be easily dealt with when you first understand your skin type

Let’s review:

Oily/Acne Skin: Occasional to frequent breakouts, congested skin and papules, pustules and comedones.  Pores are enlarged & visible. You’re likely to have oily shine all over the face and within 1-3 hrs of cleansing.

Combination Skin: Oiliness is usually contained to the T-zone.  Pores are visible in the T-zone. You may have
occasional breakouts and skin congestion in this area.  Other areas of the face can be normal to dry.  Oily shine can be seen within 4-6 hrs of cleansing.

Dry Skin: Skin may feel tight and itchy. Flakes of skin are usually visible but pores are not.  Breakouts are rare.  Congestion may only be confined to the nose if at all.

Normal Skin: Breakouts are very rare and the skin’s surface is even and smooth.  There’s typically not a denotation of either dryness or oiliness.

Here are some typical skin conditions and how to deal with them:

Dehydrated & Dull Skin:
Add a hydrating serum to your routine.  Look for ones that contain Hyaluronic Acid.  It’s not an acid at all but is one of the most hydrating ingredients you can use on your skin.  It holds 1000x’s its weight in water!

Use products that will dissolve excess sebum (salicylic acid) and oxygenating/antibacterial products to kill acne-causing bacteria.  Be cautious though as these types of products can dry out the skin.  Use an oil-free moisturizer.  My best suggestion for those who have acne would be to seek the help of an acne expert.  These professionals have specific training in how to successfully get your skin clear.

Dry Flakey Skin: Use a moisturizing exfoliant such as lactic acid to get rid of visible flakey skin and then follow up with an emollient moisturizer.

Red, Sensitive Skin: Use gentle products designed to soothe and calm.  Make a homemade mask using colloidal oatmeal and milk (or distilled water). Use 1-2x’s per week followed by a moisturizer.

All skin types should avoid using hot water to wash the face because it can cause excessive dryness.  Use tepid water only and be gentle.  The goal to maintaining healthy skin is keeping it balanced no matter what condition your skin is facing.


-Kelley (a.k.a. The Mineral Makeup Coach)

Advanced Mineral Makeup Techniques For The LIPS

Welcome to Part 3 of my three part series called "The Fortune is in the Face". Todays lesson is all about using advanced mineral makeup techniques to enhance your lips to achieve the perfect pout. Enjoy!


The lip shape determines how to correct the shape of the lips using a lip liner pencil.  When in doubt, always use a lip-colored or neutral lip liner.


Always start with a fresh BLANK canvas!  Apply foundation and powder over the lips. Next, determine the lip shape and make any corrections if necessary.


Down-turned lips: Slightly round off the edges of the lips with liner.


Uneven lips: One lip is usually more full than the other.  Decide which lip you want to correct; make one more full or less full.


Flat lips: There is no ‘pucker’ to the mouth from a side profile angle.  Use lip-colored liner and light colored lipstick or light reflective gloss on the entire lip area.


Small/thin: Slightly overdraw the natural lip line and use a light colored lipstick or light reflective gloss on the entire lip area.  Avoid dark, matte colors.  It's NOT true that women over a certain age should avoid darker lip colors. It has more to do with the SIZE of your lips.


Large/full: Slightly under draw the lip line.  With full lips it’s OK to use deeper colors and matte or satin lip formulas.


*TIP:  To create a dramatic pucker, don’t fill in the center portion of the lips with liner. Apply lipstick or gloss as usual and then top off the center portion of the lips with a shimmer gloss.


*TIP:  Apply lipstick or lip gloss with a lip brush.  This helps the lip color last longer because a brush helps deposit color into the small indentations of the lips.

Rule of Thumb:  Always make sure the lips are exfoliated and hydrated properly!

In need of some great lippie products for achieving the perfect pout?  Look no further! Whether your a gloss gal or a lipstick lady, PRIIA Cosmetics has got you covered! Check out our About2Pout Natural Lip Gloss and our Pucker Upz Lip Infusion Natural Lipstick.  Your lips never had it so good!

Lips Shapes


-Kelley (a.k.a. The Mineral Makeup Coach)

Advanced Mineral Makeup Techniques For The EYES

Welcome to Part 2 of my three part series called "The Fortune is in the Face".  Todays lesson is all about using advanced mineral makeup techniques to enhance your beautiful peepers. Enjoy!


I believe ANYONE can wear ANY color!  There is no right or wrong per se when choosing colors for the eyes!  It’s more about the shape of the eye and where to apply highlights, midtones and accents.  If you’re very unsure as to which colors to choose, choose neutral colors based on your skin tone or refer back to the color wheel and choose colors that are complimentary to the eye color.


Best Types of Eye
Shadow to Use:

Matte or Satin.  Shimmers/Glitters/Frosts should be used sparingly unless creating a dramatic effect or doing teen makeup.  Satin shadows work best for highlighting and accenting.  Matte shadows work well as midtones.


Eye Lateral

Determines how to apply the eye liner.


Close-set: The space between
the hairline and the eye is GREATER
than the space between the eyes.  Liner
should be applied half way (pupil) outward to the edge of the eye.


Wide-set: The space between
the hairline and the eye is LESS than
the space between the eyes.  Liner should
be applied all the way across the eye from inner corner to outer edge.


Eye Shapes: Basic (average), Close-set, Wide-set, Prominent (bulging), Hooded (naturally or from age), Deep-set, Down-turned.

Various eye shapes

For Down-turned or “droopy” eyes:
Similar application to ‘Average Eyes’ except make sure the accent color starts slightly inward from the outside
corner of the eye.


Concealing Dark
Circles & Under Eye Puffiness:

Use a salmon-colored (NOT yellow) concealer to conceal dark circles as this will neutralize blue/purple/red
discolorations.  For puffiness, ONLY conceal the shadow the raised/puffy area creates- not the actual ‘puffed’
area.  By concealing only the shadowed area, it helps to make the raised area appear flat and even with the rest of the face.  In need of a great salmon-colored under eye concealer?  Look no further!  Give PRIIA's Mineral Under Eye Concealer a try!  It's the best thing since sliced bread!

Stay tuned for next weeks lesson: LIPS


-Kelley (a.k.a. The Mineral makeup Coach)

Advanced Mineral Makeup Techniques For The FACE

Welcome to a 3-part tutorial on advanced mineral makeup techniques!  This 3-part series is entitled "The Fortune is in The Face" and it will help you solve 3 areas of concern for women: Face, Eyes & Lips.  Enjoy!

There are 9 basic facial shapes: Round, Square, Heart, Pear/Triangle, Oblong, Rectangle, Diamond, Inverted Triangle, Oval.


An oval-shaped face is considered the perfect facial shape.  It’s easy to achieve an oval-shaped face with nothing more than foundation and powder.

Sculpting the Face to Perfection:

The following technique will add color, warmth and life to EVERY face.  The subtle effect of facial sculpting can
also add a youthful glow to your complexion and make fuller faces appear much slimmer and younger.

Basic facial “sculpting” involves highlighting and contouring the face.  Highlighting or lightening brings everything forward.  Contouring or darkening/deepening makes everything recede.

Through facial sculpting, we pull forward the area of the face we want to see (the oval area) and push back the areas we don’t want to see. 

What you need to start: 3 shades of foundation or powder (highlight powder and bronzers) in 3 different DEPTH levels.


  1. First color choice should MATCH your skin exactly- your true foundation color.  For example, let's say you wear NEUTRAL BEIGE in PRIIA's Essential Cover Loose Mineral Foundation.
  2. Second choice is your HIGHLIGHT color.  This color should be one level LIGHTER than your first color; preferably with the same undertone. (Your choice would be Neutral Ivory Foundation)
  3. Third choice is your CONTOUR shade.  It should be one level DEEPER; preferably with the same undertone.  Here’s where you can use matte bronzers if you choose.  DO NOT USE BLUSH TO
    CONTOUR. (You could use Neutral Tan Foundation)

 To begin sculpting: 

  1. Apply the first color (true foundation color) in a light layer all over the face.  Visualize an OVAL on your
    face.  The width of the oval is your eye sockets; the height and length of the oval extends from the tip ofyour forehead to the tip of your chin. The reason behind envisioning an oval is to help see where to
    highlight and contour.   
  2. Next, apply your second color (highlight color) to the high points inside the oval.  These include: forehead, under the eyes at the top of your cheekbones (zygomatic arch), and the tip of the chin. 
  3. Finally, apply your third color (contour color) to the areas OUTSIDE of the oval such as temples, along the hairline and sides of the cheeks down to the jaw.  Finish off the look with a light dusting of powder in either translucent or one that matches the true skin tone.


*TIP: If you want more of a dramatic appearance (i.e. special events, photo shoots, etc.), then choose a more dramatic contrast between the 3 shade choices.  Just remember, the more dramatic your color choices, the more carefully and thoroughly you’ll need to blend the shades together.

Rule of Thumb: With ivory/beige skin tones, you will CONTOUR more than you highlight.  With bronze/ebony skin, you will HIGHLIGHT more than you contour.

Was this post helpful to you?  Let me know! I'd love to hear from you.

Stay tuned for Part 2 in this series: EYES


-Kelley (a.k.a. The Mineral Makeup Coach)