Category Archives: PRIIA Mineral Makeup

PRIIA minerale-derm Loose Mineral Foundation: Multi-Tasking Makeup!

loose mineral foundation

Our loose mineral foundation was the first product we ever formulated and it’s still our number one seller after almost 10 years!  In 2014, it underwent a re-formulation to not only be 100% acne-safe but also beneficial to acne-prone skin types. We get raves from customers about how this one product has made such a huge difference in the appearance of their skin as well as their confidence in how they look. The best part of PRIIA’s minerale-derm loose mineral foundation is that it’s actually 3 products in one!

 

 

  1. It’s a foundation. It’s main purpose is to even out the skin tone and provide coverage for facial imperfections such as blemishes, redness and hyperpigmentation/PIH (post-inflammatory hyperpigmentation). When applied with our Flat Top Brush, you can achieve a beautiful full-coverage look.  When applied with our Deluxe Powder Buffer, the coverage is medium but still buildable. Our signature ‘Stamp & Blend’ technique will give you a finish that is flawless. It’s not heavy-feeling and doesn’t look ‘cakey’. Plus our loose mineral foundation contains our DERMA-CBI complex; a proprietary botanical cocktail powerhouse containing green tea, licorice root and olive leaf extracts that are immensely beneficial to acne-prone skin types!
  2. It’s a concealer.  Simply by using a small brush, such as our angled liner brush, you can turn our loose mineral foundation into a concealer.  You can use your brush wet or dry depending upon how much concealing you want to achieve. Since you’re using the foundation as a concealer, you also have a perfect foundation/concealer match! After doing a layer of foundation, simply dip your small brush into a few sprinkles of the same loose mineral foundation and begin to spot conceal the areas that need more coverage.
  3. It’s a liquid foundation.  Use PRIIA’s Boosted Coverage Technique to turn our loose mineral foundation into a liquid foundation!  This technique is for those who want the ultimate coverage without looking like they’re wearing a makeup mask! It’s perfect for stage makeup and for those with severe acne.

Have you tried PRIIA’s minerale-derm loose foundation yet?  If not, pick up a sample today.  We currently have 15 colors and we’ll soon be adding 9 new colors.  We’re pretty confident we have your match!  If you’re not sure what color you should try, contact us for a complimentary foundation matching session. 

Turn Your Loose Mineral Foundation into a Liquid Foundation

Liquid Foundation. You either love it or hate it. Unfortunately many, if not most, liquid foundations aren’t a good idea for acne-prone skin because of pore-clogging ingredients. At PRIIA we currently don’t offer a liquid foundation (yet). However, we’ve got an easy way for you to take your PRIIA loose mineral foundation and turn it into a full-coverage liquid foundation.

It’s called ‘The Boosted Coverage’ Technique. All you need are 3 items: PRIIA’s Loose mineral foundation, PRIIA’s Hydrating Skin Spritz and PRIIA’s vegan synthetic flat top foundation brush.

Step One: Dispense some loose mineral foundation into the lid of your jar or in your Minerals Mate Mixing Tray.
Step Two: Generously spritz the head of your flat top brush with our Hydrating Skin Spritz. About 4 to 5 spritzes should do it.
Step Three: Dip your dampened brush into your loose mineral foundation. Use a second well in your Minerals Mate Tray or a second jar lid to swirl around your brush head. This will help evenly mix the spritz with the minerals.
Step Four: Apply to clean & moisturized face.  Apply as many layers as needed to achieve your desired coverage.

To see ‘The Boosted Coverage’ Technique in action, watch our tutorial here: https://youtu.be/cDI3NfiTTSg

 

Acne-Safe Tinted Mineral SPF40 is here!!!

We are so excited to announce the launch of our new acne-safe tinted mineral SPF40!

It’s a 100% acne-safe physical sunblock that contains both Zinc Oxide and Titanium Dioxide, which provides broad spectrum coverage from both harmful UVA and UVB rays.

This silky-smooth lightweight tinted SPF40 also doubles as a primer to help reduce the appearance of enlarged pores and fine lines/wrinkles.

It’s also Water Resistant up to 80 minutes!

This product comes in one universal shade that is appropriate for most skin tones. If desired, you can mix a little of this product with your regular SPF to ‘lighten’ the tint.

Using a separate primer is NOT necessary after using this product since it already has a primer built into it.  So, if you have our acne-safe primer, you don’t need to use that on the days you choose to wear the acne-safe tinted mineral SPF40.

This is the PERFECT product to use when you don’t want to be bothered putting on foundation but you still want a “finished” look!

How to use: Dispense a nickle-sized amount of our acne-safe tinted mineral SPF40 into your hands and apply evenly all over the face. Be sure to blend well. You can apply our foundations over top and/or just our HydraPrime or BEHAVE Finishing Powder to complete your look. *Thoroughly wash hands after application as this product may stain some fabrics.

Both full-size ($44) and sample sizes ($3.50) are available. We encourage all customers to purchase sample sizes BEFORE committing to full-size products.  Get yours today at PRIIA.com!

Swimming and Acne: What’s the Connection?

I just love a nice dip in the pool. It clears my mind and I feel so refreshed when I’m swimming. Unfortunately, my skin doesn’t like the pool.  I breakout.  Maybe you do too. Here’s why there’s a direct correlation between swimming and acne breakouts.

Pools have to be disinfected in order to not be a public health hazard.  Unfortunately, those disinfectants are made up of chlorine and iodides.  Both of these materials are known irritants for acne-prone skin.  The same is true for salt water pools- the sodium chloride is an acne-aggravator.

Does this mean you should avoid swimming at all costs if you have acne? No.

This may sound strange but apply a very thin layer of Vaseline to your face (and body if you have body acne) before going into the pool.  The thin coating of Vaseline will act as an occlusive barrier to the pool’s chemical disinfectants. Despite what you may have read on the Internet, Vaseline will NOT clog your skin- it is non-comedogenic.  The molecule is simply too large to penetrate the pores.

Don’t want to use Vaseline on your face? Consider using PRIIA’s Acne-Safe Lip Treatment Balm. It will do the same thing as Vaseline: it will create an an occlusive barrier protecting your skin from those acne aggravating chemicals PLUS it has some pretty great skin soothing ingredients in it as well. 

After swimming, don’t forget to shower immediately! Use our acne-safe makeup remover first to breakdown the Vaseline or balm and then use a skin type appropriate cleanser to thoroughly cleanse the face and body.

Acne Cosmetica: Breakouts From Makeup

If you’re an acne-prone individual, you need to be careful with the cosmetic products you’re using as many contain hidden pore clogging ingredients.  When you breakout from makeup, this is a condition known as ACNE COSMETICA.

The most frustrating part about Acne Cosmetica is that you may be using products that say: “won’t clog your pores”, “hypoallergenic” or “oil-free” yet they are actually what’s causing your breakouts or making your existing acne worse.

Another frustration many acne sufferers experience is that the products they’re using may have been orginally safe for acne but now the formula has changed and it’s comedogenic.  There is no way to know if a formula has changed unless you check the ingredient decks with every purchase. Let’s be honest- most consumers don’t check ingredient labels with the FIRST purchase nevermind with subsequent purchases. Plus, the large cosmetics manufacturers CONSTANTLY change their formulas.  At the end of the day, the acne-prone consumer is left feeling confused, frustrated and defeated when breakouts occur and yet they haven’t changed anything within their routine.

What should you do?  BE YOUR OWN ACNE ADVOCATE.

But how do you become your own advocate to avoid Acne Cosmetica?  Use PRIIA’s PORE CLOGGERS LIST to check your products’ ingredient decks.  In all honesty, this is an arduous task and this list is by no means the “be all end all” of pore clogging ingredients but it’s a good start. Your best bet?  Switch out your cosmetics to our line, PRIIA minerale-derm.  Our formulas are not only 100% acne-safe but they’re also beneficial to acne-prone skin.  They are non-comedogenic and non-acnegenic which means they won’t clog your pores OR contribute to acne breakouts. Our products have helped thousands of acne sufferers.  Give us try today.  It’s a step in the right direction on the path to having clear skin!

#prettyinpriia

Makeup Brushes: How To Properly Care For Them

Let’s face it, when you purchase high-quality, professional makeup brushes, you are making a significant investment.  In order to protect your investment, proper care of your brushes is makeup brushnot only highly recommended, but essential.

Properly cleaning your makeup brushes will save you time, money, and even your skin! Each time you use your brushes, they become contaminated with skin oils, bacteria, debris, and old, oxidized colors. Cleaning your brushes will help remove these contaminants so that your makeup application will not only be easier, but also be fresher and cleaner. Plus, your brushes will last so much longer.

Your brushes should be thoroughly cleaned at least once per week with a gentle brush shampoo or ultra gentle facial cleanser.  It doesn’t need to be a hassle- all you need is about 5 minutes.

How To Wash Your Brushes:

♦ Simply run your brushes under warm water and apply the cleanser to the bristles. Gently massage the cleanser into the hairs or fibers, but do not fully submerge the brush in water. Always point your brushes downward, taking care not to get water into the ferrule, the part of the brush that connects to the handle and the bristles. Getting water into the ferrule will loosen the bristles, causing the brush to shed excessively. Continue to wash the brush thoroughly, butsilicone brush cleaning glove gently, until there isn’t any more pigment coming out from the bristles.  To make your life even easier, we recommend a silicone brush cleaning glove or mat.  You can find one here at Amazon.

♦ Next, gently squeeze out any excess water, re-shape the bristles if necessary, and lay your brushes flat to dry on a paper towel. Never stand the brushes upright to dry.

♦ Last but not least, once your brushes are dry, store them in a closed container such as a clean makeup case or even a plastic bag. This will prevent environmental pollutants such as dust, pet dander, and mold spores from finding their way onto your makeup brushes and eventually onto your skin.

We recommend using a brush cleaner spray, such as Cinema Secrets, for in-between cleanings cinema secrets brush cleanerto help remove daily residue.  It thoroughly dissolves all mineral pigments, sebum buildup and whisks away dead skin cells, leaving your brushes fresh, clean and ready for the next application. Plus it’s acne-safe!  You can purchase it on Amazon.

It’s important to note that not all makeup brushes are created equal. You have animal hair brushes and then there’s synthetic brushes.  All of PRIIA’s brushes are synthetic.  They are made of a nylon fiber, are extremely durable and will last almost a lifetime if cared for properly.  We chose not to offer animal brushes because the question of animal cruelty is always front and center for us.  Plus, animal hair brushes do not wear as well as their synthetic counterparts.  Just like the hair on your head, makeup brushes made from animal hair can get roughned cuticles on the hair. When the cuticles are roughned, the brush starts to feel ‘scratchy’ and can actually cause small micro-tears in the skin when applying your makeup.  These micro-tears create inflammation and we all know where that leads…red, itchy and inflamed skin.  Ouch.

And one last thing…

All of these brush cleaning tips won’t mean a thing if you don’t actually do them. So go ahead and get to protecting your investment!  One…Two…Three…WASH!

Esthetician Follows Her PRIIA Dream

esthetician kristaMy name is Krista Winters. I did not always know I wanted to be an esthetician, but from a young age I did know I loved makeup.  When I was younger I played with my mom’s makeup like most little girls, but when I was twelve and suffered a dog bite on my face makeup was a daily part of life.  As a teenager makeup and skincare played an even bigger role for me when I had the usual acne along with scars from the dog bite.  Kids can be mean and teenagers can be cruel.  The combination of deep, red scars and acne took a major toll on my already fragile self-esteem. I was constantly looking for quality makeup that wouldnt irritate my already sensitive skin and I was desperate to find someone to help with my skin care issues.  I tried numerous dermatologists over the years who prescribed me all different oral and topical medications but nothing seemed to work.

I met Kelley Maddison, a licensed esthetician and acne specialist, who would come to change my life more than I could imagine.  I started seeing her regularly and by following her advice and using the proper products, I could see a dramatic difference. When she started her makeup line, PRIIA Cosmetics, I started using that too.  I had never received so many compliments in my life (about a problem area of mine none the less).  Any time I had a question about my skin, Kelley was always there to answer me thoroughly, and in a prompt manner at that.  My skin was looking good, and with makeup on it, it looked airbrushed.  The amount of self confidence I felt from finally finding a product that changed the way I thought about myself was unbelievable.  The way people treat you when you look good and feel good is really life changing.

After going to college like I thought I was supposed to, I still didn’t know what I wanted to be. However, I had worked a few different jobs and knew what I didn’t want to do or what kind of people I did not want to work for. I still saw Kelley for my skincare and I was always so impressed by what she was able to do and the type of person she was. I decided that I wanted to work for her. At the time she did not have a position available for me but encouraged me to go to esthetics school to persue something I was actually passionate about.  While attending beauty school Kelley acted like a mentor to me and once again any time I struggled or had questions, she was right there to guide me and help me through.  When I became a licensed esthetician, I felt on top of the world with a wealth of knowlege and a thirst to help other people struggling like I had.  I worked for a while as an esthetician and then I got an email that really changed my life.

Priia was hiring.  I had an opportunity to work with my mentor and help make a product I believe in 100%. Priia has been one of the few things in my life that I have been passionate about in every way.  This makeup gives me the confidence to make eye contact and feel like the person across from me is looking at a polished version of myself, rather than any imperfections I may feel are distracting.  Being able to work with Kelley and work for Priia is a dream come true.  Having the opportunity to give someone else the gift Kelley gave me makes going to work worth it and gives my life a purpose that is truly fulfilling.

PRIIA Cosmetics Launches it’s NEW 100% Acne Safe Makeup Line!

We are thrilled to have launched our new 100% acne safe + beneficial for acne-prone skin makeup line called:

PRIIAD15aR02aP01ZL-Tyler2a_mdm

 

 

This one-of-a-kind mineral makeup is specifically formulated to address the needs of acneic skin types.  Here’s why PRIIA™ is the perfect choice in makeup for anyone suffering from acne:

1. PRIIA™ helps to reduce inflammation and protect the skin barrier with calming and soothing botanicals.  Acne is an inflammatory disease of the skin.

2. PRIIA™ helps to reduce and inhibit 5α reductase (enzyme that predominates in the sebaceous glands, influencing sebum [facial oil] production in the condition of acne) through the use of our proprietary blend of specific botanicals called DERMA-CBI Complex.

3. We only use carefully selected natural oils and waxes that are HIGH in linoleic acid (an essential fatty acid) and LOW in oleic acid.  Acne-prone individuals have LOW levels of linoleic acid due to increased sebum levels.  When sebum levels rise, the concentration of linoleic acid significantly decreases.  Linoleic acid preserves the integrity of the follicle and reduces inflammatory responses.

4. We formulate with natural and highly effective ingredients that inhibit Propionibacterium acnes (P. acnes), the micro-organism bacteria that live on the surface of the skin and contribute to acne breakouts.

Wondering if this is the right makeup line for you?  We offer most of our products in generous samples sizes to try BEFORE you buy a full-size version.  Take us for a test drive today.  Your skin will thank you!

Got questions or need help?  Contact us today!  We’ll be happy to assist you!

PRIIA’s Customers Speak Out!

Surprise galsI just LOVE hearing positive feedback about the products my company, PRIIA Cosmetics, has to offer.  It's especially gratifying when a glowing review comes in from someone who was pretty skeptical about mineral makeup.

As a part of my business model, I offer my products at wholesale.  This means that qualified business owners can partner with PRIIA to sell my branded name products or they have the option to put their name on these goodies (private label).  Recently, a private label customer emailed me to let me know that her mom is now 'hooked' on the makeup and she just had to share the story of how this came to be.  Read on…

"Hi Kelley!

Wanted to share…my mom was recently visiting and tried the makeup.  She is floored and EXTREMELY grateful that you created a line that she has searched for, for 60 years.  She tossed all her other makeup in the trash while she was here and has completely converted to PRIIA! 

It was funny, after I showed her how to apply it (she watched me put on my makeup, completely doubting the stamp and blend process because 'that is just too easy'), then she applied it herself…she hated it initially.  Her first response was, 'See- for you, you don't need the coverage.  It doesn't cover anything. It's too light- I think I need a darker shade.'

I told her, 'Wait mom.  Walk away from the mirror.'  I distracted her with coffee and then brought her back into the bathroom.  I wish I had a picture of her reaction. PRICELESS!  I had to remind her that she had just applied mascara, so no crying!

All she kept saying was, 'Oh my GOSH! Wow, my skin is so pretty. And my dark circles are GONE.'  I have to say, the concealer she was previously using (Dermaquest and MAC), was applied so thick because that was the only way to cover the purple.  It made her eyes so heavy and dark.  It aged her probably 5 years every morning.

She looks beautiful!

She's been home for a week and called me yesterday telling me that she couldn't get over looking in the mirror and seeing this version of herself (the version she 'feels' she is) staring back at her.

Thanks for helping me give my mom the BEST Mother's Day gift EVER!  For that, I am eternally grateful!  I wish I lived within 3,000 miles of her. All of her friends would be buying from me." – C.C., Alaska

WOW!  That was an amazing story about how one of my private label clients introduced PRIIA to the people in her circle of influence.  The trickle down theory is clearly at work here.  I've helped this client to start a successful mineral makeup business and she's helping her clients to look their best!  This is why I LOVE what I do.

If you've got a favorite PRIIA product, share it with the people you know and love.  Sharing is caring. You just never know when you can make someone feel great about themselves!

If you're looking for a mineral makeup brand to partner with, give me shout.  I'd love to help become a mineral makeup rockstar too!

Cheers!

-Kelley (a.k.a. The Mineral Makeup Coach)

PRIIA Cosmetics is Having a Memorial Day Sale!

Happy Memorial Day! From now through Tuesday 5/28/13 at 11:59pm EST, PRIIA Cosmetics is offering a 20% Off site-wide sale!  Go to www.priia.com and enter this coupon code at checkout: Happy20

Stay tuned for some new colors soon to be launched for Spring/Summer 2013!  You're going to LOVE what I've cooked up for your eyes, lips and cheeks!

 

Have a wonderful holiday weekend and enjoy the discount!

Cheers!

-Kelley (a.k.a. The Mineral Makeup Coach)