Our loose mineral foundation was the first product we ever formulated and it’s still our number one seller after almost 10 years! In 2014, it underwent a re-formulation to not only be 100% acne-safe but also beneficial to acne-prone skin types. We get raves from customers about how this one product has made such a huge difference in the appearance of their skin as well as their confidence in how they look. The best part of PRIIA’s minerale-derm loose mineral foundation is that it’s actually 3 products in one!
It’s a foundation. It’s main purpose is to even out the skin tone and provide coverage for facial imperfections such as blemishes, redness and hyperpigmentation/PIH (post-inflammatory hyperpigmentation). When applied with our Flat Top Brush, you can achieve a beautiful full-coverage look. When applied with our Deluxe Powder Buffer, the coverage is medium but still buildable. Our signature ‘Stamp & Blend’ technique will give you a finish that is flawless. It’s not heavy-feeling and doesn’t look ‘cakey’. Plus our loose mineral foundation contains our DERMA-CBI complex; a proprietary botanical cocktail powerhouse containing green tea, licorice root and olive leaf extracts that are immensely beneficial to acne-prone skin types!
It’s a concealer. Simply by using a small brush, such as our angled liner brush, you can turn our loose mineral foundation into a concealer. You can use your brush wet or dry depending upon how much concealing you want to achieve. Since you’re using the foundation as a concealer, you also have a perfect foundation/concealer match! After doing a layer of foundation, simply dip your small brush into a few sprinkles of the same loose mineral foundation and begin to spot conceal the areas that need more coverage.
It’s a liquid foundation. Use PRIIA’s Boosted Coverage Technique to turn our loose mineral foundation into a liquid foundation! This technique is for those who want the ultimate coverage without looking like they’re wearing a makeup mask! It’s perfect for stage makeup and for those with severe acne.
Have you tried PRIIA’s minerale-derm loose foundation yet? If not, pick up a sample today. We currently have 15 colors and we’ll soon be adding 9 new colors. We’re pretty confident we have your match! If you’re not sure what color you should try, contact us for a complimentary foundation matching session.
We are thrilled to add a new category to the PRIIA Beauty Buzz Blog: PRIIA Business Spotlight. We will be showcasing the FABULOUS businesses who sell the PRIIA minerale-derm line in their salons, spas and acne clinics. You’ll have an opportunity to get to know these hard-working small business owners and if you’re in their area, please consider contacting them for an appointment. PRIIA’s wholesale clients are an extremely vital part of our company’s success and we are honored to be a part of their businesses and lives!
Get ready to read all about Rebecca Meyers and Elements Skin Care & Acne Clinic!
What is the name of your business? Elements Skin Care & Acne Clinic
Where are you located? Anchorage, AK
How long have you been in business? 9 1/2 years
What types of esthetic services do you offer? I am a certified Acne Specialist and I offer acne consultations and treatments, as well as long-distance acne coaching. I also offer clinical facial treatments & peels and DermaSound skin resurfacing.
Why did you choose to offer PRIIA to your clients? I own an acne clinic and providing the right makeup for my clients is imperative in successfully getting them clear. If someone is doing everything else appropriate for their skin but still using the wrong makeup (which most makeup is), it keeps them from achieving the results they are working so hard to get. Before I found PRIIA, I struggled to find a makeup line that met my criteria: didn’t clog, was moisturizing and provided full-coverage for acne-prone skin. PRIIA is 100% acne-safe and always will be, created by an acne specialist who is highly educated about acne (most manufacturers are NOT educated about acne). Not only will the entire line NOT clog pores, the ingredients are actually beneficial for the skin: anti-inflammatory, soothing, anti-bacterial, anti-aging and even hydrating. The PRIIA line has everything my clients are looking for (foundations, concealers, primers, brushes, etc.) and I especially love that the makeup is luxurious as well as completely functional.
What is your favorite PRIIA product and why? The foundation creme sticks, hands down! Being in Alaska, we are constantly combating dry skin issues. My clients love the dewy and more moisturizing application and finish of a cream versus a powder and it had previously been really difficult for me to find them an acne-safe creamy foundation, let alone one that had such a beautiful, flawless finish. There are many happy women in Alaska right now!
What do your clients think of the PRIIA minerale-derm line? So far, my clients are really happy with the PRIIA minerale-derm line. I’ve introduced it to all of my new clients, have switched over some existing clients and still have many others to transition into it. Everyone loves the packaging and convenience of the tubes, is fascinated with the brush-on application technique and really, really loves the finish and coverage of the mineral creme sticks and concealers. Nearly every single person I apply it to in my office cannot believe how beautiful their skin looks and they purchase it on the spot. A really common response after application is a disbelieiving, “WOW!”. Not only is this makeup healthy for the skin, it provides a beautiful finish too- very important with acne. I’ve had several clients reach out to me on their own to tell me how much they are loving their new makeup- we are all really happy!
Today PRIIA Cosmetics released 2 of its best-selling products with updated formulations: HydraPrime Oil-Control Powder and Creamy Under Eye Concealer!
Here's why I'm so excited about these updated formulas…
HydraPrime has been reformulated and now contains Japanese Green Tea Leaf Extract. The potent antioxidant and anti-aging properties of Green Tea are a perfect addition to this fabulous face powder. Also, HydraPrime is nearly 100% translucent now, so even deep skin tones can wear this product without worrying about looking 'ashen'. It still has the same amazing oil-control properties that clients have come to love but now it simply has more beneficial ingredients for your overall complexion. It can be worn as a primer AND a finishing powder. It also works wonders for those who have problems with their eye shadows creasing. Simply apply your foundation onto your lids, then apply a small amount of HydraPrime on top and you've got a perfect 'canvas' for layering your favorite shadows and keeping them in place all day (or night) long! If you're an oily-skinned gal (like me), give HydraPrime a try. Your skin will thank you!
Next, our best-selling Creamy Under Eye Concealer has been reformulated to contain not one, but TWO amazing extracts: Cucumber Extract and Licorice Root Extract! Cucumber extract is well-known for its soothing and anti-inflammatory properties and Licorice Root works on lightening and brightening while also decongesting dilated capillaries. Both of these wonderful extracts work synergistically to aid in healing and to help keep the skin even-toned and soothed. Our Under Eye Concealer has been a best-seller ever since we launched it in March 2009. We make and sell so much of this product, I have sometimes wondered if women are eating this stuff! (please don't eat it- it's made for external use only). 😉
So, if you've got oily skin or dark under eye circles or both (like me…again) – now you have to 2 products to add to your makeup arsenal. You can find them at www.priia.com . Oh, FYI- both of these products are 100% Gluten Free!
You’re getting ready to go out for a night on the town when you discover a large, red pimple smack in the middle of your nose. You frantically search your makeup bag for your handy-dandy PRIIA face concealer only to realize you’re all out. All you have is your PRIIA Essential Cover Loose Mineral Foundation. What’s a girl to do???
Have No Fear- The Mineral Makeup Coach is Here!
First, take a deep breath (just not over your opened jar of loose minerals, please). All you need for this seemingly impossible task is your PRIIA loose mineral foundation. Say what??? Yes, you heard that right and here's your step-by-step instructions…
Do your normal foundation application with our skin-loving flat top foundation brush. Wait a few seconds to let the minerals begin to work with your skin’s own natural chemistry. Next, take our taklon concealer brush and gently dip it into your Essential Cover loose mineral foundation. Make sure to really work the minerals into the brush. Take your concealer brush and gently pat it onto the problem area until it’s completely covered. Don't swipe it on and don’t stray too far “outside the lines”. Make sure to blend any obvious edges. You can ‘set’ this concealer trick with some HydraPrime or Behave Finishing Powder using the same concealer brush or clean fingers.
Voila! Your problem is GONE– at least visually it is.
You see, covering up a raised area of skin such as in the case of a blemish or keloid-type scar, can be difficult. The reason being is that the pore or pores are stretched making it sometimes tricky to cover them successfully with a cream-based product. It just seems to slide around and not 'stick'. Our Essential Cover Loose Mineral Foundation is made to adhere to the skin and that’s why this trick works so well.
Another added benefit to using your PRIIA loose mineral foundation to cover these types of problems is that you will have an EXACT match to the rest of your face. I cannot tell you how many times I’ve seen botched concealer jobs on women. They either choose a concealer that is too light or too dark for their skin tone. In either case, the problem they are trying to cover up is only made MORE noticeable. Don’t make this mistake. You’ll only having people staring at you funny. Trust me on this.
So there you have it. Another makeup emergency solved. If you haven’t tried PRIIA’s fabulous products, what are you waiting for? Get on over to www.priia.com and get yourself some samples. You can thank me later.