Our loose mineral foundation was the first product we ever formulated and it’s still our number one seller after almost 10 years! In 2014, it underwent a re-formulation to not only be 100% acne-safe but also beneficial to acne-prone skin types. We get raves from customers about how this one product has made such a huge difference in the appearance of their skin as well as their confidence in how they look. The best part of PRIIA’s minerale-derm loose mineral foundation is that it’s actually 3 products in one!
It’s a foundation. It’s main purpose is to even out the skin tone and provide coverage for facial imperfections such as blemishes, redness and hyperpigmentation/PIH (post-inflammatory hyperpigmentation). When applied with our Flat Top Brush, you can achieve a beautiful full-coverage look. When applied with our Deluxe Powder Buffer, the coverage is medium but still buildable. Our signature ‘Stamp & Blend’ technique will give you a finish that is flawless. It’s not heavy-feeling and doesn’t look ‘cakey’. Plus our loose mineral foundation contains our DERMA-CBI complex; a proprietary botanical cocktail powerhouse containing green tea, licorice root and olive leaf extracts that are immensely beneficial to acne-prone skin types!
It’s a concealer. Simply by using a small brush, such as our angled liner brush, you can turn our loose mineral foundation into a concealer. You can use your brush wet or dry depending upon how much concealing you want to achieve. Since you’re using the foundation as a concealer, you also have a perfect foundation/concealer match! After doing a layer of foundation, simply dip your small brush into a few sprinkles of the same loose mineral foundation and begin to spot conceal the areas that need more coverage.
It’s a liquid foundation. Use PRIIA’s Boosted Coverage Technique to turn our loose mineral foundation into a liquid foundation! This technique is for those who want the ultimate coverage without looking like they’re wearing a makeup mask! It’s perfect for stage makeup and for those with severe acne.
Have you tried PRIIA’s minerale-derm loose foundation yet? If not, pick up a sample today. We currently have 15 colors and we’ll soon be adding 9 new colors. We’re pretty confident we have your match! If you’re not sure what color you should try, contact us for a complimentary foundation matching session.
Today PRIIA Cosmetics released 2 of its best-selling products with updated formulations: HydraPrime Oil-Control Powder and Creamy Under Eye Concealer!
Here's why I'm so excited about these updated formulas…
HydraPrime has been reformulated and now contains Japanese Green Tea Leaf Extract. The potent antioxidant and anti-aging properties of Green Tea are a perfect addition to this fabulous face powder. Also, HydraPrime is nearly 100% translucent now, so even deep skin tones can wear this product without worrying about looking 'ashen'. It still has the same amazing oil-control properties that clients have come to love but now it simply has more beneficial ingredients for your overall complexion. It can be worn as a primer AND a finishing powder. It also works wonders for those who have problems with their eye shadows creasing. Simply apply your foundation onto your lids, then apply a small amount of HydraPrime on top and you've got a perfect 'canvas' for layering your favorite shadows and keeping them in place all day (or night) long! If you're an oily-skinned gal (like me), give HydraPrime a try. Your skin will thank you!
Next, our best-selling Creamy Under Eye Concealer has been reformulated to contain not one, but TWO amazing extracts: Cucumber Extract and Licorice Root Extract! Cucumber extract is well-known for its soothing and anti-inflammatory properties and Licorice Root works on lightening and brightening while also decongesting dilated capillaries. Both of these wonderful extracts work synergistically to aid in healing and to help keep the skin even-toned and soothed. Our Under Eye Concealer has been a best-seller ever since we launched it in March 2009. We make and sell so much of this product, I have sometimes wondered if women are eating this stuff! (please don't eat it- it's made for external use only). 😉
So, if you've got oily skin or dark under eye circles or both (like me…again) – now you have to 2 products to add to your makeup arsenal. You can find them at www.priia.com . Oh, FYI- both of these products are 100% Gluten Free!
Wow! I can't believe three years has gone by so quickly since launching PRIIA Cosmetics. Where does the time go?
In honor of our anniversary, we are having a HUGE sale. Everything in our retail web store is now 30% off! Just enter the code: HAPPY30 at checkout to receive your discount. The sale ends prompty at 11:59pm EST 3/18/2012. Go ahead and stock up on your favorite goodies!
We're also excited to announce the launch of our new Exotic Oil Cleanse. It's a natural makeup remover and skin conditioner all in one! It's non-comedogenic and non-acnegenic. This amazing formula is loaded with skin lovin' botanicals such as Japanese Green Tea which provides vital antioxidant protection.
All orders placed during our anniversary sale of $35 or more (AFTER all discounts have been applied & BEFORE shipping) will receive a FREE sample of this amazing skin care product.