Tag Archives: SPF

How to Stop Makeup Slide

Every so often we have a customer contact us to say that no matter what they do their PRIIA makeup seems to ‘slide’ off within a few hours. The first questions we ask them are: “What skin care products are you using?” “What is your skin care routine?” “Which PRIIA minerale-derm products are you using?” We ask these questions because PRIIA’s formulas are made to adhere to the skin.  We have thousands and thousands of customers who successfully use our products without incidence so we know that 9 times out of 10, makeup slide is due to ‘user error’.

More than 99% of the time we find out that customers are using inappropriate products for their skin type and/or they’re layering one product after the other and not letting those skin care products absorb properly.  When you’re using skin care products that are too ‘heavy’ for your skin type or you haven’t given the correct products a chance to fully absorb, your makeup can’t adhere properly.  This goes for ANY makeup- not just PRIIA.

Here’s how to correct the situation…

  1. Make sure you’re using skin type appropriate products. Heavy, oily-based skin care products don’t absorb properly and tend to just sit on the surface of the skin. Likewise, skin care products that are too harsh can adversely affect the skin barrier causing an over-production of sebum throughout the day. When using appropriate skin care products don’t use too much. Use only the recommended amount. Too much of a good thing isn’t good. You’re simply wasting product AND money.
  2. Before applying primer and/or foundation, wait AT LEAST 10-15 minutes for your moisturizer/SPF to fully absorb. Your skin should NOT feel wet or overly tacky. It should feel soft and mostly dry to the touch.  While you’re waiting for your products to absorb go brush your teeth, get dressed, have breakfast, etc.
  3. Once your skin care products have absorbed properly apply your makeup in light layers. Remember that you can always go back and add more but you can’t take away if you’ve applied too much to begin with.
  4. When using our acne-safe primer only use a pea-sized amount (about a half pump’s worth) for the entire face and use less around areas of the face with a lot of creasing (i.e. the sides of the nose). We’ve had customers tells us that their using a couple pump’s worth at one time! WOAH…don’t do that! Again, too much of a good thing isn’t good.
  5. If you’re an oily-skin gal, consider using our HydraPrime oil-control powder to ‘set’ your makeup and to help absorb oily breakthrough during the day. If you have combination skin, our BEHAVE Finishing Powder is a great product to help balance your complexion and complete your look.
  6. Give your complexion a refreshing hydrating boost during the day with our Hydrating Skin Spritz! It instantly delivers moisture while helping to lock down makeup.

If you’ve tried the above suggestions and you’re still experiencing problems, consider making an appointment with a licensed skin care professional. They can examine your skin properly and assist you in choosing the correct products for your skin type and skin condition.

Acne-Safe Tinted Mineral SPF40 is here!!!

We are so excited to announce the launch of our new acne-safe tinted mineral SPF40!

It’s a 100% acne-safe physical sunblock that contains both Zinc Oxide and Titanium Dioxide, which provides broad spectrum coverage from both harmful UVA and UVB rays.

This silky-smooth lightweight tinted SPF40 also doubles as a primer to help reduce the appearance of enlarged pores and fine lines/wrinkles.

It’s also Water Resistant up to 80 minutes!

This product comes in one universal shade that is appropriate for most skin tones. If desired, you can mix a little of this product with your regular SPF to ‘lighten’ the tint.

Using a separate primer is NOT necessary after using this product since it already has a primer built into it.  So, if you have our acne-safe primer, you don’t need to use that on the days you choose to wear the acne-safe tinted mineral SPF40.

This is the PERFECT product to use when you don’t want to be bothered putting on foundation but you still want a “finished” look!

How to use: Dispense a nickle-sized amount of our acne-safe tinted mineral SPF40 into your hands and apply evenly all over the face. Be sure to blend well. You can apply our foundations over top and/or just our HydraPrime or BEHAVE Finishing Powder to complete your look. *Thoroughly wash hands after application as this product may stain some fabrics.

Both full-size ($44) and sample sizes ($3.50) are available. We encourage all customers to purchase sample sizes BEFORE committing to full-size products.  Get yours today at PRIIA.com!

Summer is Ending but Your SPF Usage Shouldn’t!

SunBlockFace Summer is winding down and the kiddies are headed back to school.  For some, that means the SPF gets put away on a shelf somewhere until next summer.  DO NOT DO THIS.

We are exposed to ultraviolet light ALL YEAR ROUND.  This means we should be protecting our skin from sun damage 24/7 365 days a year.  Driving in the car, walking into the store and sitting by a window are all sneaky ways that photo damage can occur.

Many people think that if they don't get a burn, they don't get damage.  That's NOT true.  UVB rays cause the burn but only reach the skin's surface.  UVA rays penetrate all the way down into the dermis (deepest layer of skin) and cause hyperpigmentation (brown spots) and the breakdown of collagen and elastin.  This leads to wrinkles, fine lines, sagging skin and uneven skin tone.

Did you know that the SPF rating on your bottle, jar or can of sunscreen is ONLY for UVB rays?  The SPF doesn't account for UVA rays.  The FDA is currently working on regulation for a system to rate sunscreen's effectiveness against UVA rays.

Most over-the-counter sunscreens contain chemicals such as oxybenzone and avobenzone.  Chemical sunscreens ABSORB the sun's rays and scatter them within the body.  Also, chemical sunscreens begin to breakdown as soon as they are exposed to light.  They need to be applied 20-30 minutes PRIOR to sun exposure and they need to be reapplied frequently to be effective.  Don't be fooled into thinking that an SPF 50 is BETTER than an SPF 30.  The amount of increased protection between the two is only about 2%-4% , yet it takes tons more chemicals to make an SPF 50.  You don't need all of those additional chemicals getting into your body.  Stick with an SPF 30 and look for one that states "BROAD SPECTRUM PROTECTION".

In my opinion, the best sunscreens are those with physical blockers such as zinc oxide and titanium dioxide.  These prevent the sun's rays from getting into your skin- the rays literally bouce right off.  They can applied as soon as you are exposed to light and they don't have the tendency to breakdown. Plus, zinc and titanium don't cause sensitivies like chemical sunscreens can.  Unlike the formulas of days gone by (think lifeguards with white goo smeared on their faces), today's physical sunscreens are more sheer and made to go on smoothly without leaving all of that ugly residue.

My favorite SPF product is by a company called IMAGE.  Their sunscreens are all physical blockers plus theyUniversal_moisturizer  are chock full of good-for-your-skin ingredients such as vitamins, antioxidants, skin hydrators and green tea.  Plus, they are all paraben-free.  IMAGE is a professional-only product but you can contact them directly to find out which salons in your area carries the line.

So, there you have it.  Be sun smart ALL YEAR ROUND not just in the summer months.  You'll be glad you listened to me. 😉

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-Kelley (a.k.a The Mineral Makeup Coach)
Licensed Esthetician & Owner/Formulator of PRIIA Mineral Cosmetics