Our Philosophy

Our Philosophy is Simple, Yet Powerful.  100% Acne-Safe Makeup.  Period.


We only formulate cosmetics that are 100% acne-safe AND that are beneficial to problematic skin types. Finally, acne sufferers have a "go to" line of cosmetics that they can trust AND feel totally confident in knowing that PRIIA™ minerale-derm products won't clog their pores or contribute to acne breakouts. 

PRIIA™ uses DERMA-CBI™ Complex: a proprietary powerhouse cocktail of soothing and skin conditioning botanicals that aids in the protection of the skin barrier as well as encouraging a radiant, healthy-looking complexion.

Our carefully selected natural oils and waxes are HIGH in linoleic acid (an essential fatty acid) and LOW in oleic acid.  Acne-prone individuals have LOW levels of linoleic acid due to increased sebum levels.  When sebum levels rise, the concentration of linoleic acid significantly decreases.  Linoleic acid is essential to good skin health; especially for those who have acne-prone skin.


PRIIA's Mission...

It's Our Promise To:

  • Provide the very best customer service to our valued clients. 
  • Maintain the highest standards of formulating and manufacturing and to adhere to and comply with all guidelines, regulations and standards set forth by the United States Food & Drug Administration (FDA) and the European Union Cosmetic Directive (EU).
  • Improve the lives of our customers by using only acne-safe, skin-beneficial ingredients in our mineral makeup products.
  • Always be truthful about the ingredients we use in the formulating and manufacturing of our products as we are a participant and signer on the Truth In Labeling Pledge.
  • Promote and practice positive, ethical business policies within our organization.
  • Support other women-owned and Indie businesses.
  • NEVER to test on animals or purchase from suppliers who engage in animal-testing.
  • Reduce our impact on the environment as much as possible and to buy and use recycled materials whenever and wherever possible.
  • Create 100% acne-safe 'fashion forward' and unique color cosmetics without comprising the health of our clients' skin.