Category Archives: PRIIA Mineral Makeup

Acne-Safe Tinted Mineral SPF40 is here!!!

We are so excited to announce the launch of our new acne-safe tinted mineral SPF40!

It’s a 100% acne-safe physical sunblock that contains both Zinc Oxide and Titanium Dioxide, which provides broad spectrum coverage from both harmful UVA and UVB rays.

This silky-smooth lightweight tinted SPF40 also doubles as a primer to help reduce the appearance of enlarged pores and fine lines/wrinkles.

It’s also Water Resistant up to 80 minutes!

This product comes in one universal shade that is appropriate for most skin tones. If desired, you can mix a little of this product with your regular SPF to ‘lighten’ the tint.

Using a separate primer is NOT necessary after using this product since it already has a primer built into it.  So, if you have our acne-safe primer, you don’t need to use that on the days you choose to wear the acne-safe tinted mineral SPF40.

This is the PERFECT product to use when you don’t want to be bothered putting on foundation but you still want a “finished” look!

How to use: Dispense a nickle-sized amount of our acne-safe tinted mineral SPF40 into your hands and apply evenly all over the face. Be sure to blend well. You can apply our foundations over top and/or just our HydraPrime or BEHAVE Finishing Powder to complete your look. *Thoroughly wash hands after application as this product may stain some fabrics.

Both full-size ($44) and sample sizes ($3.50) are available. We encourage all customers to purchase sample sizes BEFORE committing to full-size products.  Get yours today at!

Swimming and Acne: What’s the Connection?

I just love a nice dip in the pool. It clears my mind and I feel so refreshed when I’m swimming. Unfortunately, my skin doesn’t like the pool.  I breakout.  Maybe you do too. Here’s why there’s a direct correlation between swimming and acne breakouts.

Pools have to be disinfected in order to not be a public health hazard.  Unfortunately, those disinfectants are made up of chlorine and iodides.  Both of these materials are known irritants for acne-prone skin.  The same is true for salt water pools- the sodium chloride is an acne-aggravator.

Does this mean you should avoid swimming at all costs if you have acne? No.

This may sound strange but apply a very thin layer of Vaseline to your face (and body if you have body acne) before going into the pool.  The thin coating of Vaseline will act as an occlusive barrier to the pool’s chemical disinfectants. Despite what you may have read on the Internet, Vaseline will NOT clog your skin- it is non-comedogenic.  The molecule is simply too large to penetrate the pores.

Don’t want to use Vaseline on your face? Consider using PRIIA’s Acne-Safe Lip Treatment Balm. It will do the same thing as Vaseline: it will create an an occlusive barrier protecting your skin from those acne aggravating chemicals PLUS it has some pretty great skin soothing ingredients in it as well. 

After swimming, don’t forget to shower immediately! Use our acne-safe makeup remover first to breakdown the Vaseline or balm and then use a skin type appropriate cleanser to thoroughly cleanse the face and body.

Acne Cosmetica: Breakouts From Makeup

If you’re an acne-prone individual, you need to be careful with the cosmetic products you’re using as many contain hidden pore clogging ingredients.  When you breakout from makeup, this is a condition known as ACNE COSMETICA.

The most frustrating part about Acne Cosmetica is that you may be using products that say: “won’t clog your pores”, “hypoallergenic” or “oil-free” yet they are actually what’s causing your breakouts or making your existing acne worse.

Another frustration many acne sufferers experience is that the products they’re using may have been orginally safe for acne but now the formula has changed and it’s comedogenic.  There is no way to know if a formula has changed unless you check the ingredient decks with every purchase. Let’s be honest- most consumers don’t check ingredient labels with the FIRST purchase nevermind with subsequent purchases. Plus, the large cosmetics manufacturers CONSTANTLY change their formulas.  At the end of the day, the acne-prone consumer is left feeling confused, frustrated and defeated when breakouts occur and yet they haven’t changed anything within their routine.

What should you do?  BE YOUR OWN ACNE ADVOCATE.

But how do you become your own advocate to avoid Acne Cosmetica?  Use PRIIA’s PORE CLOGGERS LIST to check your products’ ingredient decks.  In all honesty, this is an arduous task and this list is by no means the “be all end all” of pore clogging ingredients but it’s a good start. Your best bet?  Switch out your cosmetics to our line, PRIIA minerale-derm.  Our formulas are not only 100% acne-safe but they’re also beneficial to acne-prone skin.  They are non-comedogenic and non-acnegenic which means they won’t clog your pores OR contribute to acne breakouts. Our products have helped thousands of acne sufferers.  Give us try today.  It’s a step in the right direction on the path to having clear skin!


Makeup Brushes: How To Properly Care For Them

Let’s face it, when you purchase high-quality, professional makeup brushes, you are making a significant investment.  In order to protect your investment, proper care of your brushes is makeup brushnot only highly recommended, but essential.

Properly cleaning your makeup brushes will save you time, money, and even your skin! Each time you use your brushes, they become contaminated with skin oils, bacteria, debris, and old, oxidized colors. Cleaning your brushes will help remove these contaminants so that your makeup application will not only be easier, but also be fresher and cleaner. Plus, your brushes will last so much longer.

Your brushes should be thoroughly cleaned at least once per week with a gentle brush shampoo or ultra gentle facial cleanser.  It doesn’t need to be a hassle- all you need is about 5 minutes.

How To Wash Your Brushes:

♦ Simply run your brushes under warm water and apply the cleanser to the bristles. Gently massage the cleanser into the hairs or fibers, but do not fully submerge the brush in water. Always point your brushes downward, taking care not to get water into the ferrule, the part of the brush that connects to the handle and the bristles. Getting water into the ferrule will loosen the bristles, causing the brush to shed excessively. Continue to wash the brush thoroughly, butsilicone brush cleaning glove gently, until there isn’t any more pigment coming out from the bristles.  To make your life even easier, we recommend a silicone brush cleaning glove or mat.  You can find one here at Amazon.

♦ Next, gently squeeze out any excess water, re-shape the bristles if necessary, and lay your brushes flat to dry on a paper towel. Never stand the brushes upright to dry.

♦ Last but not least, once your brushes are dry, store them in a closed container such as a clean makeup case or even a plastic bag. This will prevent environmental pollutants such as dust, pet dander, and mold spores from finding their way onto your makeup brushes and eventually onto your skin.

We recommend using a brush cleaner spray, such as Cinema Secrets, for in-between cleanings cinema secrets brush cleanerto help remove daily residue.  It thoroughly dissolves all mineral pigments, sebum buildup and whisks away dead skin cells, leaving your brushes fresh, clean and ready for the next application. Plus it’s acne-safe!  You can purchase it on Amazon.

It’s important to note that not all makeup brushes are created equal. You have animal hair brushes and then there’s synthetic brushes.  All of PRIIA’s brushes are synthetic.  They are made of a nylon fiber, are extremely durable and will last almost a lifetime if cared for properly.  We chose not to offer animal brushes because the question of animal cruelty is always front and center for us.  Plus, animal hair brushes do not wear as well as their synthetic counterparts.  Just like the hair on your head, makeup brushes made from animal hair can get roughned cuticles on the hair. When the cuticles are roughned, the brush starts to feel ‘scratchy’ and can actually cause small micro-tears in the skin when applying your makeup.  These micro-tears create inflammation and we all know where that leads…red, itchy and inflamed skin.  Ouch.

And one last thing…

All of these brush cleaning tips won’t mean a thing if you don’t actually do them. So go ahead and get to protecting your investment!  One…Two…Three…WASH!

PRIIA Cosmetics Launches it’s NEW 100% Acne Safe Makeup Line!

We are thrilled to have launched our new 100% acne safe + beneficial for acne-prone skin makeup line called:




This one-of-a-kind mineral makeup is specifically formulated to address the needs of acneic skin types.  Here’s why PRIIA™ is the perfect choice in makeup for anyone suffering from acne:

1. PRIIA™ helps to reduce inflammation and protect the skin barrier with calming and soothing botanicals.  Acne is an inflammatory disease of the skin.

2. PRIIA™ helps to reduce and inhibit 5α reductase (enzyme that predominates in the sebaceous glands, influencing sebum [facial oil] production in the condition of acne) through the use of our proprietary blend of specific botanicals called DERMA-CBI Complex.

3. We only use carefully selected natural oils and waxes that are HIGH in linoleic acid (an essential fatty acid) and LOW in oleic acid.  Acne-prone individuals have LOW levels of linoleic acid due to increased sebum levels.  When sebum levels rise, the concentration of linoleic acid significantly decreases.  Linoleic acid preserves the integrity of the follicle and reduces inflammatory responses.

4. We formulate with natural and highly effective ingredients that inhibit Propionibacterium acnes (P. acnes), the micro-organism bacteria that live on the surface of the skin and contribute to acne breakouts.

Wondering if this is the right makeup line for you?  We offer most of our products in generous samples sizes to try BEFORE you buy a full-size version.  Take us for a test drive today.  Your skin will thank you!

Got questions or need help?  Contact us today!  We’ll be happy to assist you!

PRIIA Cosmetics Receives an Award from PETA

I had a big smile on my face the other day when I opened the large envelope that had come from PETA– People for the Ethical Treatment of Animals.

The envelope contained a certificate of appreciation for the fact that PRIIA Cosmetics is a part of PETA’s Caring Consumer Program and DOES NOT test on animals nor does it buy from suppliers who do or use ingredients that have been tested on animals.  We’re so proud to be a part of this program and to offer CRUELTY-FREE products for our valuable clients.  Plus, it always feels great to be recognized for something you truly believe in!

Priia Award


PRIIA Cosmetics Approved For PETA’s Caring Consumer Program!

I am so excited to share this news with you!  Last week, PRIIA Cosmetics was approved to be a part of PETA’s Caring Consumer program.  We are also an official licensee for their CRUELTY FREE logo.

As the president of PRIIA Cosmetics, I have taken an oath and signed a statement of assurance that my company DOES NOT test its products on animals nor do we purchase raw materials from companies who test on animals.

PETA cropped logo sm The Caring Consumer program enables consumers to easily find and search companies and charities that do and do not test their products on animals.  We’re proud to be a part of the group who DOES NOT perform animal testing.

This is just one more reason that when PRIIA Cosmetics launches in March, you can feel comfortable shopping with us.

QUESTION: Are you more likely to shop with an online cosmetics retailer who displays a cruelty-free logo?  Please leave your answer below.  Thank you!

“The animals of the world exist for their own reasons. They were not made for humans anymore than black people were made for whites or women created for men.”          –Alice Walker



How To Keep Your Makeup From Changing Colors

Has this ever happened to you?  You apply the right shade of makeup foundation in the morning and by the afternoon it's a different color?

Confused white woman It's happened to me and it's frustrating to say the least.  There can be several reasons why this happens but the biggest reason is that you may have oily skin all over or perhaps just in the T-zone.  You see, when pigments in makeup begin to mix with your skin's oil, bacteria and natural pH, they can  actually begin to shift color.  The pigments tend to darken and take on almost a muddy appearance.

Got Oily or Combination Skin?

I'm an oily gal and I'll admit it.  Before I began formulating cosmetics, by the end of the day, my face was shiny and a different shade than what it was in the morning.  My skin looked splotchy and my makeup looked like it was sliding off.  I'd slap more product on my face to counteract this only to have a very heavy and cakey residue left on my skin.  Ick.

After becoming an esthetician and researching this phenomenon endlessly, I finally discovered how to counteract this less-than welcome makeup marvel.

Tips & Tricks Revealed!

If you have oily or combination skin, you should use some sort of primer or oil-control product BEFORE applying your foundation.  Since I formulate natural cosmetics for problematic skin types, I don't like to suggest primers with silicones.  I find them to be occlusive and a problem for skin with a tendency to breakout.  Instead, use a powdered primer with ingredients such as silica, rice powder, silk powder or kaolin clay.  These ingredients won't stop the flow of sebum from your pores but they will help to absorb some of it before it breaks through your foundation.  You can also use this product to 'set' your foundation and control the "oilies" even more.  Just remember to go lightly; a little primer goes a long way.

Another trick you can try is to apply a foundation shade that is one level lighter than what you normally wear.  As the pigments begin to mix with your skin's natural chemistry, the foundation will begin toWoman applying powder become your exact match rather than a much deeper shade.  Remember, don't go too light in the beginning, otherwise you'll look pale and sickly.  All you need is just a shade slightly lighter than your exact match.

If you find a shiny breakthrough appearing on your face throughout the day, DO NOT keep applying more foundation or setting powder; oil + more product = MUD.  Simply use a facial blotting paper or even one-ply of a tissue will do.  Blot gently so as not to disturb your makeup.

Have No Fear!  PRIIA's Almost Here!

In February of 2009, PRIIA mineral cosmetics will be available to help with the problem described above.  I'm excited to offer hand-crafted mineral makeup that works with your skin rather than against it.

What Do You Think?
Was this post helpful to you?  Let me know your thoughts; I'd love to hear them!

Want more up-to-the-minute beauty & skin care tips, tricks and secrets?  Subscribe to The Mineral Makeup Coach Blog today.

If you enjoy reading The Mineral Makeup Coach Blog, please feel free to share the home page with your friends using this link:


-The Mineral Makeup Coach