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Don't believe the lies! Companies that market their mineral makeup as 'organic' are straight up lying to you. Mineral pigments such as zinc oxide, titanium dioxide, iron oxides, micas, etc. are INORGANIC. Their formulas may contain ingredients such as extracts/botanicals/oils that themselves are organic but that doesn't make the end product organic. Labeling their products as such is considered misbranding by the FDA.
Why do companies do this? Because it's a marketing ploy that makes you think you're getting a superior product and they get you to open your wallet. A money grab. They assume you don't know better. Well, now you do, and you can be empowered in this information.💗
Don’t fall for marketing ploys!
✨️You already know that cleaning your makeup brushes on a regular basis is super important. But, did you know that regularly cleaning the lids of your mineral makeup jars is just as important?
✨️Many mineral powder users use the lid of their jars to work out of when applying product. Brushes are dipped into the lid, swirled around in the lid and then the brushes that have picked up product are then applied to the skin. But, you could be picking up MORE than just product with every dip and swirl! Bacteria, environmental contaminants, dead skin cells, oxidized pigments and more can be lurking in your jar lids. YUK. 🤢
✨️The easy fix: simply wipe out your jar lids after each use with 70% isopropyl alcohol and let dry. It only takes a few seconds to do so but it can make a difference in getting acne breakouts.
✨️And wipe off your brushes too- dispense some 70% isopropyl alcohol on a paper towel and swipe your brushes back and forth to quickly sanitize and breakdown pigment build-up. Then, once a week do a deep cleaning of your brushes/tools. You'll get an overall better makeup application with clean tools & lids and your skin will be happier too!
⚠️*important: alcohol can be drying to animal hair brushes. We only recommend using this quick clean method with quality synthetic brushes like the ones we offer at priia.com ☺️
My 53 yr old acne-prone skin (NO FILTER)...wearing our loose mineral foundation powder, but in my favorite way. I mix it with our acne-safe Tinted SPF40+Primer!
Hi! I'm Kelley Maddison and I'm the Founder/CEO and formulator of PRIIA minerale-derm: the original and best acne-safe cosmetics. 😊
I get my SPF, primer AND foundation done in one fast and easy step. I've got the coverage I want without it feeling heavy or looking cakey, plus I loooove the time this saves me when getting ready.
The final step is locking in this look with our uber hydrating Setting Essence.
Why is our acne-safe Loose Mineral Foundation our #1 best-selling product? Simply put: it's just that good & here's why...
Soft as silk. Smooth as velvet. Perfect for every skin type. Artisan crafted to perfection and never feels or looks heavy or cakey. Light as a feather yet yields amazing coverage. A foundation and concealer all in one. Formulated with specific botanicals that are clinically proven to be beneficial for acne-prone skin. 33 real-life formulated skin tone shades to choose from.
Ditch the pore-clogging makeup. Make the smart switch to the original and best acne-safe cosmetics...PRIIA. ❤️
Loose Mineral Foundation 🩷
One of our OG, bestselling products. The formula is designed to feel soft as silk, while offering you a high amount of coverage. It contains our Derma- CBI Complex- a proprietary blend of premium grade minerals, botanicals. and extracts intended to soothe and balance your skin. Our Loose Mineral Foundation is perfect for daily use, as well as after sensitive experiences such as facials, chemical peels, microdermabrasion, and other procedures. What is better than a lightweight, full coverage, acne safe foundation? ☺️
our customers say...
Testimonial
I know I’m one of your few male customers probably, but if I could I’d like to thank you all at your amazing company for creating the greatest cosmetics I’ve ever used in my life . I’ve worked at many makeup counters and have worn and used them all . Lancôme , Chanel , Lauder , Dior , Bobbi brown . ...
Aaron
“Hi there! I just wanted to write you and tell you that shipping my Priia products to my mom and then having her send them to me to Spain is absolutely WORTH IT. I am obsessed with all the new and improved changes. Which says a lot because I didn’t think Priia needed it in the first place. You guys ar...
Abigail Pitts
“A quick note to say how much we appreciate your products and your mission.
Both our girls have gone though some devastating setbacks with their acne journeys this year. The youngest has made it most of the way through, back to healthy skin with the help of PRIIA and her Acne Specialist. The oldest i...
Anne McLain, Lodi CA
Thank you so much, again, for your support!
Seriously I don’t know what I’d do without your products. They’re all game-changers for my acne-prone skin and I recommend you to everyone!
Kindly,
Nicki Kaplan
Nicki Kaplan
“Hi! I was a bridesmaid in a wedding this weekend and used all of your products to do my makeup! Everyone else got their makeup done but I felt confident enough using my Priia products to do it on my own. I struggle with severe acne and your products have been a god send for me. Every other makeup pr...
Madie Boydstun @madieboydstun
“I have had severe acne for over 10 years. I had pretty much given up the hope of ever being able to have clear skin. I was too afraid to take Accutane and just thought it’s either Accutane or acne forever. Anyways I heard about Priia and since I started using it my acne has dramatically cleared up. ...
Emilie Holguin, CA
“Hello PRIIA,
I wanted to reach out and say that I have really enjoyed the samples that were mailed to me a few weeks ago, and that they are working so well!
I’m having much greater success with keeping my skin hydrated. Now, I just have to decide which full size I want to order first; the creme found...
L. Dimmock, OR
“I just wanted to say how grateful I am for this make-up line! I have struggled with acne for over 30 years. This makeup is making a huge difference in my life! Thank you for creating incredible products for us acne people. I cannot say enough good things here! I love the stamp and blend technique an...
Lottie k., OK
“Hi,
I’ve been using Priia for about 2 weeks, and I can tell you with all certainty that this makeup is hands down the best I’ve ever tried!!
I’m in love with your brand, and just how it feels overall on my skin.
I’m very acne prone, and have very sensitive skin, and it has never felt better!! I can ...
Trianna Raefski, CA
“I never thought I’d like a mineral foundation or that it would actually match my skin tone! For a person of color, my foundation is finally not too orange or pink! After my esthetician recommended your products, I was very skeptical. I was a Sephora make up lover and had more makeup than I could use...
Susan C., OR
“Hi Priia Team!
I must say I never leave reviews, but for this company I feel the word needs to get out to everyone that has struggled for years looking for a make up that isn’t harmful to acne prone skin. I feel incredibly grateful to you guys for creating a product that is effective not only with c...
Bekah Gilbert, WA
“So I had to write to tell you. The make up is beautiful.
I’m in my 40’s struggling with hyperpigmentation. Its not easy to cover the dark marks with out feeling like you have on a mask. But this foundation does it .
I am African American and Indian. So many lines of makeup stop short of dark skin. And...








