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Who We Are...

PRIIA® minerale-derm Cosmetics, is a woman-owned and operated small business nestled in the Lehigh Valley of Northeastern Pennsylvania. It is the FIRST and ONLY line of cosmetics on the market today whose entire product range is acne-safe. There is simply no other brand of cosmetics that can compare. The entire PRIIA® minerale-derm line is non-comedogenic and non-acnegenic which means it will not clog your pores OR cause acne breakouts.

Our exclusive brand of small-batch artisan-crafted acne-safe cosmetics began as a very small business idea in 2008 to serve just the personal acne client's needs of our founder & CEO, Kelley Maddison. PRIIA’s products quickly began to gain popularity and soon the business began to take on a life of its own. It has since developed into a thriving E-commerce business with customers spanning the globe.

At PRIIA®, we're passionate about creating safe and healthy cosmetics for those with acne-prone and sensitive skin types. Our formulas DO NOT contain: bismuth oxychloride, talc, cornstarch, pore-cloggers, acnegenic ingredients, FD&C dyes, lakes, phthalates, gluten, tree nuts, nano-particles or questionable preservatives

PRIIA® Cosmetics is proud to say that our entire cosmetics line is VEGAN and that none of our products are ever tested on animals-nor do we purchase any raw materials from suppliers that test on animals. We are and always will be CRUELTY-FREE. 

Lastly, at PRIIA® we are taking the necessary steps to making this a better planet for all. We wholeheartedly believe that small changes lead to big results. Find out about our sustainability initiatives here: Reduce, Reuse, RECYCLE


Our Founder & CEO

Kelley Maddison, B.S., L.E. is the founder and CEO of PRIIA® minerale-derm Cosmetics and is a seasoned veteran in the spa and beauty industry with over two decades of experience. She is a licensed esthetician as well as a Face Reality® certified acne specialist.

Kelley has taken mineral makeup to an entirely new level by creating a line of mineral cosmetics that's not only acne-safe but also beneficial to acne-prone skin types. Having had acne herself and even cystic acne in her 20's, Kelley realizes just how important it is for others who are struggling with the same skin conditions to have a 'go to' line of cosmetics that they can trust wholeheartedly. Her love of all things cosmetics combined with a passion for helping others with problematic skin is what led Kelley to formulating and developing the best acne-safe cosmetics on the market today.  

With a professional esthetics license and acne specialist certification, her extensive background provides a powerful combination of education, talent and experience which continues to be the driving force behind the success of PRIIA®.

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