Foundation Matching

Sometimes, you may find that you fall between two levels and that's ok. It simply means you may need to mix 2 different shades of foundation to get your exact match. Or, it can mean that you can get away with wearing a foundation color that fits into one category or the other. The way to know this is to conduct a STRIPE TEST.
Your Fitzpatrick Level: | 1 | 2 | 3 | 4 | 5 | 6 |
Your Best PRIIA® Foundation Choices: | Linen, Golden Ivory, Neutral Ivory, Bisque | Golden Beige, Neutral Beige, Warm Beige, Sandy Beige & sometimes Neutral Tan or Golden Tan | Golden Tan, Neutral Tan, Fawn, Cool Olive, Warm Olive, Honey, Tawny, Caramel, Cashew and sometimes Almond | Almond, Flax | Toffee, Nutmeg | Golden Bronze, Earthy Brown, Mocha |
Your Best PRIIA® Concealer Choice: | FAIR, LIGHT PEACH | LIGHT, LIGHT GOLDEN, LIGHT PEACH, MEDIUM | MEDIUM, MEDIUM GOLDEN, MEDIUM PEACH, TAN | DEEP, MEDIUM GOLDEN, MEDIUM PEACH | DEEP | - |
After you've found your perfect shade match, now you just need to choose your perfect foundation finish. You can do this by trying our sample sizes of foundation.
Still need more help choosing your color(s)? Get a complimentary shade match here.
The question, "Am I warm or cool?" is probably one of the most frequently asked questions by women when it comes to makeup and wardrobe.
Over the years, there's been many myths about how to answer this question, such as looking at the color of the veins on the underside of your forearm. This method is actually completely inaccurate.
The best way to determine if you are Warm or Cool is by looking at the colors: Gold and Silver. No two colors tell which category you fall in better than these.
Pick up a fabric swatch of each color and lay them side by side in NATURAL DAY LIGHT. Don't use incandescent or fluorescent lighting because they change the color of your true skin tone and will render this color test inaccurate.
Remove all jewelry from your hands and place one hand on the gold fabric swatch and the other hand on the silver fabric swatch. One hand will look pasty and the other will look healthy and bright. If your hand on the silver swatch looks best, you are cool. If the hand on the gold swatch looks best, you are warm.
Please note that this DOES NOT mean that if you're warm, you can never wear cool tones and vice versa. It simply means that in order to pull off cool tones (or warm tones) successfully (without looking pasty & sallow), you'll have to be a little more creative with color coordinating and mix up the colors a bit.