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Perfect Foundation Application

First and foremost, you should perform a stripe test on your face before purchasing any full-size foundation. What's a stripe test?  It's simply applying a small swatch of foundation in a vertical manner on a specific area of your face to test for a color match.

Do It Right.

The correct way to perform a stripe test is as follows:

  • Caucasian to Medium Skin Tones: apply a small amount of foundation from the bottom of your jawline down onto the neck.

  • Women of Color: apply the foundation from the side of your cheek to just at the jawline.

*Conduct a new stripe test every six months because your skin tone can change that often from season to season.

Why do different skin tones stripe test differently? Mainly because women of color can have a condition called 'facial masking', which is when portions of the face are either lighter or darker than others. Sometimes more than one foundation color is needed to correct this problem; one to deepen and one to brighten (not lighten).

Contrary to what you may have heard from well-meaning friends and self-proclaimed makeup gurus, testing makeup colors on the underside of your forearm or back of your hand is NOT the correct area for color analysis. Think about it. Look at the underside of your forearm. Now look at the back of your hand. Put them next to your face. We can bet you that they are different shades AND they don't match your face or your neck. The goal here is to create U-N-I-F-O-R-M-I-T-Y between the face and neck.

Perform the stripe test with 3 different shades of foundation at the same time next to each other and use shades that most closely match your natural undertones.

Choose the correct lighting.

Conduct your stripe tests in natural daylight- either outside or by a window. Indoor lighting, whether it's incandescent or fluorescent, does NOT give you a true, full-spectrum light source.  

Now here's the key...WAIT.

You must wait at least 3 to 5 minutes for the product to begin reacting with your skin's own natural oils and chemistry.  Deciding if a color is right or wrong for you before the allotted time is up will not give you an accurate color reading.

If you are performing a stripe test with loose mineral foundation, you'll need to make a few minor adjustments as opposed to testing with a liquid or cream product.  You can't just smear on a stripe of mineral powder and expect to see accurate results.  Apply the mineral foundation in a vertical manner with a small brush and gently work the product onto the skin. No heavy buffing or blending is needed.  Now, wait those agonizing 3 to 5 minutes.

Time's Up!

After 3 to 5 minutes check your stripes. The color that has blended in seamlessly is your match. If the first 3 shades weren't a good match, then simply remove and perform a new stripe test with 3 new colors until you find your correct shade. Just be careful & gentle when removing product. No harsh rubbing. You're stimulating your skin and it may flush slightly. If this happens, wait until your skin calms down and then proceed again with the stripe test.


Apply Your Foundation Like a Pro.

After conducting a proper foundation stripe test as outlined above, dispense a small amount of your perfect shade of loose mineral foundation into the lid of the jar. Using our Jumbo Flat Top Brush our our Foundation Brush, swirl the brush around the lid. Tap off any excess foundation back into the lid. If using our créme or liquid mineral foundation, simply dot some product onto your face and follow the steps as outlined below.

Starting at the outside edges of your face, gently 'stamp' the brush on your skin and then go back and blend down and outwards in one direction.  This is our signature STAMP & BLEND technique. Go back and repeat this process working toward the inside of the face until you reach your desired coverage amount. Be sure to blend well into the hairline and down onto the neck and decollete`area. There's no need for rigorous buffing- gentle down and outward blending is all you have to do with PRIIA®.

PRIIA® Cosmetics offers sample-sizes of our cosmetic products as a convenience to our customers.  

If you have questions, please feel free to contact us. We will be happy to assist you.

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